About us

Sharps Pixley are London-based bullion brokers who provide retail physical precious metal bars and coins to UK investors. In short, we supply "gold you can hold" – in all manners of speaking.

Sharps Pixley’s primary activity is selling high grade physical precious metals to investors at competitive prices. Whether you are looking to purchase coins, bars or even gift items with a high caratage – we have will have something to suit your investment ambitions.

The Sharps Pixley name goes back to 1778 and was originally founded through the merger of two London bullion businesses. Sharps Pixley was formerly a central player in the London gold and silver bullion broking community as an original gold fixing member and chairman of the silver fix. The company name expired in 1995 but was revived in 2010 following the purchase of the company name and the trade mark from the former owner of the business, Deutsche Bank, thereby providing a link with the original firm.

Today the business is wholly-owned by one of the wealthiest families in Germany and sits within the DEGUSSA group of businesses, said to be one of the largest sellers of retail gold in Europe.

Through its ownership by DEGUSSA, Sharps Pixley is able to leverage the capabilities of the group in such areas as holding a very extensive stock of bullion, providing a diverse product range, plus capabilities in the processing of scrap, a treasury team managing the price hedging, storage / vaulting and transportation, and of course expertise in sourcing (and verifying) quality stock. The business also combines innovative logistical and inventory management techniques at our Rodermark logistics centre and we can deliver products efficiently and securely at the lowest possible cost to UK investors.

In 2015 the group purchased a gold refinery in Germany and later also acquired bullion fabrication facilities, thereby providing the group with the flexibility to manufacture and refine a wide range of bullion products. Our gold bars are sourced from two of the leading Swiss gold refineries who are both accredited as “London Good Delivery” and our coins come directly from the leading Mints around the world. In total we have over 200 bullion products available to clients.

London remains, arguably, the global capital for gold trading and yet at a retail level gold remains surprisingly illusive to ordinary investors looking for tangible bullion investments (other than high margin branded jewellery) on both the High Street or even from the local banks. In 2015 Sharps Pixley puts physical gold back on the High Street with our flagship store opening in St James’s Street, just off Piccadilly. Here you can select your products and indeed store them with us in one of our new safe deposit box facilities.

In India gold is universally available at tight margins over the spot price and can be readily sold back at attractive prices – Sharps Pixley is similarly looking to introduce competitively priced, high quality bullion products to UK investors.

In addition to our leading-edge online web shop, Sharps Pixley also provides the leading information platform on precious metals with some of the fastest and most complete sources of market prices, news, research and analysis – allowing investors to draw on leading sources of market information before making their investments.


We look forwards to seeing you at 54 St James’s Street to discuss your needs.

Ross Norman
CEO Sharps Pixley